If you talk to customers — you belong here. Owners, managers, call-by-call leaders, service & sales technicians — anyone who wants to sell more confidently and serve at a higher level will walk away with a completely new approach to communication and sales. Whether you’re brand new or a 20-year vet, we’ll meet you where you are and take you higher.

It’s 5 game-changing days in Los Angeles. We start at 9:00 AM Pacific and wrap by 5:00 PM, giving you a full day of interactive coaching, role-playing, and breakthrough moments — with plenty of breaks and catered lunches to keep you sharp and fueled.

The standard investment is $3,997 per attendee, with a $1,000 discount for our coaching clients. If that’s more than you’re ready to commit, we also offer economical options at $2,997 and $2,497, plus a live stream option for $1,997. We have options designed to meet every need — without compromising the value of what you’ll learn.

Absolutely. Hundreds of service companies have reported immediate ROI — often recouping their investment in just days. More than a sales class, this event delivers a complete system for increasing average tickets, improving customer experience, and creating lasting confidence. Many attendees describe it as life-changing for their business, income, and personal growth.

It’s primarily an in-person event in Los Angeles — because nothing compares to the energy and breakthroughs you get in the room. However, we do offer a live stream option. While it’s not as interactive as being there in person, it allows you to attend virtually, connect with attendees, and ask questions in real time. (Want details? Ask us — we’ll help you decide if it’s right for you.)

Because information doesn’t equal transformation. At Total Immersion, you don’t just hear it — you do it. You’ll role-play, practice, and get real-time feedback so the lessons stick. Plus, being surrounded by like-minded pros creates breakthroughs you simply can’t get at home.

We make it interactive, hands-on, and fun. You’ll role-play real-world situations, compete in games, and get coached on the spot. This isn’t a “sit quietly and take notes” seminar — you’ll be moving, speaking, and building muscle memory for success.

Because this isn’t just sales hype. It’s a step-by-step, proven system built for the home service industry. You’ll learn The Pure Motive Service System — a values-driven way to present options, increase sales, and win customer trust without being pushy.

The Science of Pricing is Joe Crisara’s data-driven approach to presenting six customized, relevant options to every customer. Why six? Because research shows that 89% of customers choose a premium or mid-range option when presented this way — helping you serve them better while boosting your revenue.

Confidence comes from knowing exactly what to say and do. You’ll leave with the scripts, tools, and hands-on practice that make every customer situation feel manageable — even easy.

Fear fades when you have a plan and practice. You’ll work through the situations that intimidate you most, rehearse them with live coaching, and leave knowing you can handle anything a customer throws your way.

Sales is really about connection. When you learn to communicate with empathy and clarity, you’ll see those same skills spill over into your team relationships, leadership, and even your personal life.

You’ll leave with a repeatable system — not just motivation that fades. Our attendees see lasting changes in their sales numbers, customer satisfaction, and overall confidence long after the event ends.

• 5 days of live, hands-on coaching with Joe Crisara
• A workbook & playbook to guide you long after the event
• A complete 6-option pricing strategy ready to use immediately
• Word-for-word scripts for every tough conversation
• A certificate of achievement you can display with pride
• Connections with other high-performing service pros

Yes. We believe so strongly in the impact of this event that if you show up, do the work, and don’t believe it was worth your investment, we’ll make it right.

Reserve Your Seat for Total Immersion