How iComfort Transformed Its HVAC Business with Service MVP’s Coaching

Running an HVAC business is no small task, and many companies struggle with plateauing revenue and inefficient operations. For iComfort, a Los Angeles-based HVAC company, growth had stalled at $1.5 million in annual revenue for 15 years—until they adopted a new approach. By implementing Service MVP’s business coaching for service professionals, they unlocked new opportunities for revenue, efficiency, and customer satisfaction. Here’s how they did it and what you can learn from their success.


From Stagnation to Growth: The iComfort Journey


George Colon, founder of iComfort, built his business through hard work and a commitment to quality service. However, like many HVAC business owners and managers, he found himself stuck. Despite having a strong team and excellent service, revenue was capped at $1.5 million. That changed in 2021 when he discovered Service MVP and started applying their coaching principles. Today, iComfort is approaching $5 million in annual revenue, proving that HVAC business coaching and structured training can lead to dramatic results.


The Power of Offering Options


One of the biggest shifts in iComfort’s sales process came from learning how to offer customers options instead of ultimatums. Before adopting Service MVP’s HVAC sales courses, technicians would diagnose problems and provide a single solution, often leading to customer hesitation. By implementing a structured options-based approach, iComfort empowered customers to choose the best solution for their needs and budgets. This not only increased sales but also improved customer trust and satisfaction.


Daily Training and Coaching: The Key to Consistency


iComfort’s success wasn’t just about changing the sales process—it was about training their team to consistently follow best practices. Every morning, George and his team hold a 30-45 minute meeting to review the previous day’s jobs. This daily commitment to HVAC business training programs ensures that technicians continuously improve and learn from each other’s experiences. Instead of waiting for problems to arise, they proactively address issues and reinforce the iComfort way of doing business.


Building a Strong Company Culture


A key takeaway from iComfort’s journey is that business growth isn’t just about revenue—it’s about building a strong internal culture. George sees his role as both a business owner and a coach, much like a professional sports team’s leader. By fostering a culture of accountability, collaboration, and professional development, iComfort has created an environment where employees thrive. This has led to better service, happier customers, and a more profitable business.


Results Speak for Themselves


Since implementing Service MVP’s training and coaching methods, iComfort has:


  • Grown annual revenue from $1.5 million to nearly $5 million.

  • Improved customer satisfaction through better communication and service options.

  • Reduced callbacks by ensuring technicians perform comprehensive system diagnoses.

  • Increased team efficiency and morale through daily training sessions.


For HVAC industry business coaching that delivers tangible results, iComfort’s story is proof that the right strategies can drive massive growth. If you’re an HVAC business owner looking to scale, adopting structured sales training programs, customer service coaching, and leadership development can set you on the path to success.


Take Your HVAC Business to the Next Level


Are you ready to unlock the full potential of your service business? Service MVP offers world-class service contractor coaching, HVAC training courses, and service industry workshops designed to help businesses like yours thrive. Whether you need help with sales training programs, customer service coaching, or business development strategies, our expert-led coaching programs will guide you every step of the way.


Learn more about Service MVP’s HVAC business consulting and service industry coaching programs today!

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