"For every home service salesperson competing on price, you've got to read this book. In just the first few pages you'll get paradigm shifts that can change the trajectory of your life. You've got to read this book!"

"Joe understands how to transform home service professionals into respected sales leaders who master the customer experience."

"If you want to succeed, you must master persuasion and influence. These are the skills you can learn in Joe Crisara’s book."

"A trusted playbook to run a successful home services company. Years of Joe’s experience, tactics, and beliefs put to use with successful outcomes are right in this book"

"Joe starts with helping contractors mentally believe they can hit new goals, and then he spells out the practical steps to elevating the trajectory of their business."

"Joe and his teachings have helped our business immensely! His approach to providing the best possible customer service is something any business can benefit from and help take their service to the next level"

"Selling with integrity has proven to create massive and sustainable sales results. With one simple question, Joe Crisara embodies selling with integrity in the modern age. Read this book and prosper in sales."

"We may only serve at the highest level when we close the sale. Joe’s book shows technicians how to close the sale on the first visit at a higher average sale and profit."

"Genuine stories illustrate specific points anyone can use to immediately improve their level of communication and persuasion. Grab a highlighter and pen and take some notes while you read because Joe’s book will help you make more money."

"Essential reading for those seeking genuine growth in customer service. Joe’s training approach is both innovative and rooted in real-world wisdom, uniquely addressing the challenges, intricacies, and nuances of the service industry"

"A great example of how to serve your client to the highest level each time for maximum results."

"Packed with Joe’s proven solutions. It’s like having your own highly compensated consultant in your office!"

"Loaded with actionable solutions and inspiring insights to help HVAC, plumbing, electrical, and other home service companies grow their businesses and achieve success."

"A manual for sales success within reach of anyone wanting to better themselves and their client experiences. You don’t need six options when deciding among customer service training there’s only one solution for that, and it’s Uncle Joe!"

"Joe’s tactical handbook is an incredible resource to help home service technicians build and improve their communication skills with customers to provide a world-class experience."

"You judge a book by its content and a person by their character. In a world full of ‘gurus’ motivated by the wrong things, Joe shows you how to do it from a heart of pure motive."

"A step-by-step guide on how contractors can differentiate themselves, increase value, and grow sales."